Triller, the AI powered social video platform favorited by artists ranging from world-renowned to aspiring, has seen a significant overnight spike in usage and downloads both globally and within the Indian market following the country’s recent ban on TikTok which caused a mass exodus of popular influencers fleeing for Triller.
As of this morning, it is now the #3 Indian app in the photo and video category and has become India’s go to social platform after 120 million TikTok users scrambled to find a new home for creative expression. Artist Armann Malik was among these top influencers who joined Triller and launched a challenge based on his new hit song “Next To Me,” which now has over 10 million views.
At 50M monthly active users, Triller is now larger than Musical.ly (later TikTok) when it sold to ByteDance for one billion US dollars several years ago. The platform has grown over 600 percent year over year, making it one of the fastest growing social media apps.