Sony is showcasing its latest initiatives based on the theme of “Redefining Our Future with Tomorrow’s Technologies” at the all-digital CES 2021, taking place on January 11-14, 2021
Sony is leveraging its “3R Technology” – Reality, Real-time, and Remote – to inspire Kando (emotion) through the power of entertainment, and also provide the assurance that supports these experiences. Sony’s presence at CES 2021 is structured around 12 topics showcasing how these 3R technologies are contributing to the latest developments in areas such as Tools and Solutions designed to empower content creation; Immersive Entertainment Experiences; Technology for a Better Future.
In dedicated online content released for this year’s CES, Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, presented Sony exhibits including PlayStation®5, VISION-S and Airpeak, underlining that, “With Sony’s technology, ‘Creativity Has No Limits.'” He was followed by Bill Baggelaar, EVP & CTO, Technology Development, Sony Pictures Entertainment (“SPE”), who introduced the latest advancements in virtual production technology and volumetric image acquisition, as well as collaboration initiatives with Sony’s new lineup of BRAVIA XR TV models. Following, Jim Ryan, President and CEO of Sony Interactive Entertainment (“SIE”) highlighted the evolution of the PlayStation® community, stating, “Our community are networked like never before and are more diverse than they have ever been. And we celebrate and embrace the differing viewpoints and tastes that make up our community.” Finally, Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment (“SMEI”) demonstrated the many forms of unique collaboration under way involving artists and new technology.