Kuaishou on Wednesday released its 2020 First Half Year Content Ecosystem Report, with daily active user’s number of its featured livestreaming function reaching 170 million, a 70 million surge since the end of 2019.
From July 2019 to June 2020, 70% of users who published on Kuaishou were under the age of 30. During the first half of 2020, 29.8% of content was published in the short-video format.
In December 2019, Kuaishou announced that the number of daily livestreamers had exceeded 100 million. However, this figure has surged to 170 million over the last six months.
Meanwhile, from July of 2019 to June of 2020, some 300 million content creators have published original content on the platform.
For the e-commerce function, the categories that saw the most substantial increase in vendors were apparel, local services, house and home, automobiles and beauty and cosmetics. Meanwhile, new businesses that took up live-streaming during this time primarily came from cars, smartphones, house and home, beauty and cosmetics, and education, showed the report.
This year, Kuaishou also launched its own shopping festival, Kuaishou “616 Shopping Carnival”, on the platform for its users. It also collaborated with China’s e-commerce giant JD.com to launch a 24-hour special online-shopping campaign “Doubling 10 billion-yuan subsidies shopping extravaganza,” which saw a total payment amount over 200 million dollars (1.42 billion yuan) on June 16th alone. (Unlike GMV, the payment amount reflects the real payment and transaction volume. GMV, however, also count the orders that have been placed but might not have been paid yet.)
- March 2011 – GIF Kuaishou was created as a product tool for creating animated GIFs
- October 2013 – GIF Kuaishou was transformed into a short-form video social platform – Kuaishou
- January 2015 – Kuaishou’s DAU exceeded 10 million
- September 2017 – Kuaishou’s total users exceeded 600 million and DAU exceeded 80 million
- December 2017 – Kuaishou’s DAU exceeded 100 million
- June 2018 – Kuaishou Technology completed the acquisition of Acfun, an ACG video community
- May 2019 – Kuaishou’s DAU exceeded 200 million
- March 2020 – Kuaishou’s DAU exceeded 300 million
Kuaishou Technology is a technology company that develops content sharing platforms and makes content production, distribution and consumption fast and easy. Our content recommendation system is built on a deep understanding of our users and the content being shared on our platforms every day.
Our flagship product, Kuaishou, is China’s leading short video sharing and social networking platform that enables users to capture the unique and memorable moments of their everyday lives, and to interact with followers in real-time. Powered by big data, our technology offers users a highly personalized experience and encourages members from all communities to create and discover interesting and dynamic content.
Founded in 2011, Kuaishou Technology is headquartered in Beijing with more than 10,000 employees and offices in China, the United States, India and Brazil. Our notable investors include DCM Ventures, Morningside Venture Capital, Sequoia Capital, Temasek Holdings, Tencent and Baidu.