As European merchants shift gear to online in the time of Coronavirus, China’s all-in-one app WeChat saw strong year-on-year growths in Mini Program transactions from the EMEA region, showing a growing trend of Chinese consumers making global purchases before they could make global trips.
WeChat, the popular Chinese app with more than 1.2 billion users, recently held a webinar on how the WeChat ecosystem helps European merchants reach Chinese consumers as the pandemic rattles businesses. More than 200 brands from 14 countries attended the webinar, covering diverse sectors ranging from retail, luxury goods, e-commerce, travel and F&B.
“It is likely that the countries that re-open first will see a spike in tourism expenditures even above pre-covid levels. Therefore, the time is now to double down on investment to be online ready for e-commerce and offline ready for the tourism rebound,” said Jeff Hu, EMEA Regional Director, WeChat Pay.
WeChat Mini Programs, which give users instant access to enterprise services without having to download separate apps, were pioneered by WeChat in 2017 and today boasts over 400 million daily active users. WeChat’s built-in payment service WeChat Pay offers users a seamless online-to-offline shopping experience within the app and handles over 1 billion daily transactions. It continues to grow its international reach with the growth of Chinese outbound tourism, offering cross-border payment services in more than 64 markets and 24 currencies.