Blockbuster mobile game PUBG MOBILE is launching social responsibility campaign “Play As One” with in-game challenge and community fundraiser to support the humanitarian aid organization Direct Relief on the COVID-19 global response project
PUBG MOBILE, the worldwide popular mobile game, has partnered with Direct Relief, the humanitarian aid organization, in responding to the COVID-19 pandemic by supplying medical aid to frontline healthcare workers. Starting today, the #PUBGMPlayAsOne campaign is launched with the PUBG MOBILE in-game challenge and community fundraiser for individual players to support and participate and directly in Direct Relief‘s COVID-19 response.
Under the global pandemic situation, with the “play for good” initiative of bringing positive impact on society and helping more people, PUBG MOBILE is taking the social responsibility in a worldwide brand perspective and encouraging community members to contribute their own efforts, moreover, in gamer’s way. The campaign is calling out a slogan of “Play As One” to encourage the 600 million PUBG MOBILE players worldwide to team up and play for the same goal for one world, facing the global challenge together.
Starting with the official effort in game, PUBG MOBILE launches the in-game “Running Challenge For Donation” event from July 15 to 28 to engage all players for support. Players’ sprinting distance in-game will be added to the server milestone corresponding to a dollar donation by PUBG MOBILE. A server-wide milestone tracker starting with PUBG MOBILE‘s official donation of $1 million USD, will be increasing incrementally as players running more distance in game. The final amount of donation is to be revealed once reaching the final server-wide milestones.
Besides an in-game event offering official donations, PUBG MOBILE and Direct Relief have developed the dedicated channel here for community members to support the fundraiser by making their voluntary donations. All donations will directly contribute to support Direct Relief‘s emergency response to COVID-19 around the world.
Through the shared love of games, PUBG MOBILE enables the connection with players worldwide and supports the society in the gaming ways. Today’s #PUBGMPlayAsOne campaign is another meaningful effort following the previous #ChickenDinnerAtHome campaign launched during the earlier pandemic period, which encouraged all PUBG MOBILE players to safeguard their health by staying in the safe zone and enjoying chicken dinner at home. By supporting WHO‘s global #PlayApartTogether movement among the games industry, PUBG MOBILE encourages all community members to show team spirit by continuing to enjoy the game in a fun and healthy way.
Players can now support the #PUBGMPlayAsOne campaign by playing in game and can donate directly to Direct Relief at www.directrelief.org/pubgmobile.