Afterpay with Apple Pay offers simple, secure contactless purchases in-store shopping
Afterpay, the leader in “Buy Now, Pay Later,” today announced that its customers can now use Apple Pay to make purchases through Afterpay in physical retail stores and online.
Beginning in July 2020, select retail stores in the U.S. will begin offering Afterpay. Customers can initiate a purchase by simply tapping the “card” icon in the Afterpay app, which activates the Afterpay card in the Apple Wallet. Similar to using Afterpay online, customers in the U.S. will be able to pay securely and simply for their in-store purchases in four installment payments, without the need to take out a traditional loan or pay upfront fees or interest. The service is completely free for consumers who pay on time.
Forever21, Fresh, Skechers and Solstice Sunglasses are among some of the first stores to offer this solution this year. By using Apple Pay with existing payment terminals, there are no merchant integration costs associated with accepting Afterpay. Customers in Australia will be able to use Apple Pay to make retail store purchases via the Afterpay app in the coming months.
“As we enter the second half of the year and retail re-emerges across the world, it’s critical we help our partners drive business growth, both online and offline,” said Nick Molnar, Afterpay’s co-founder and U.S. CEO. “As a proven solution for driving incremental sales and new customer growth, we are thrilled to introduce our new omni-channel solution to U.S retailers as they begin to open their doors and bring shoppers back to their physical stores.”