Rokt today announced the appointment of former Greenlit Brands executive, Michael Gordon, Goldman-Sachs alumni, Laura Mineo and leadership executive, Lisa Craven in the roles of Chief Financial Officer, Deputy Chief Financial Officer, and Chief People Officer respectively. Gordon and Mineo will oversee the finance and legal operations of the business, working closely with CEO, Bruce Buchanan and the board of directors to manage the continuing acceleration of global growth. Craven will oversee people operations, learning & development and recruitment, signaling Rokt’s ongoing commitment to investment in its 225+ group of employees.
Gordon, who was previously Group CFO and MD of Group Services for Greenlit Brands Pty Limited in Australia & New Zealand, was instrumental in guiding the business from a turnover of USD$170m to a USD$1.65 billion vertically integrated retailer including the brands Freedom, Snooze, Fantastic, Plush, OMF, Best & Less and Harris Scarfe.
Mineo joins the Rokt team from Goldman Sachs in New York, where she most recently served as Executive Director, Firmwide Strategy. Mineo brings invaluable experience across mergers and acquisitions and capital markets across multiple industries and geographies. Mineo will take on the role of SVP Strategy in addition to her role as Deputy CFO.
Rokt, who recently closed US$48m in their Series C investment round, has transformed e-commerce in over 11 countries by identifying that when customers are buying online as a consumer or on behalf of a business, they increasingly expect more personalized and relevant experiences.