In this position, Giannattasio will bring his extensive knowledge in brand strategy, organizational development, sales growth, and marketing transformation to Leica Camera USA. Giannattasio will replace longstanding President Roger Horn, whose immeasurable legacy will be carried forth by his successor.
Mike Giannattasio joins Leica with over 30 years’ experience in the luxury accessory sectors at Montblanc North America, Christian Dior Watches, Breguet, and Swatch Group. Before joining Leica, Giannattasio held the position of President of Silhouette International, a pioneer in the professional eyewear and lens industry. Matthias Harsch, CEO of Leica Camera AG says, “Mike’s background will bring a new layer of expertise and experience to our leadership team here at Leica. We look forward to his impact on our brand and distribution strategy in the ever-changing optical industry, and how he envisions Leica’s growth as a leader in the space.”
Roger Horn will be retiring after over 40 years of dedication and service, handing over the reins to Mike Giannattasio, who brings with him vast leadership experience in the luxury sector.