Yum China Holdings, Inc. (“Yum China” or the “Company”) (NYSE: YUMC and HKEX: 9987), China’s largest restaurant company in terms of 2019 system sales, have held a series of activities across China to mark the 30th anniversary of Pizza Hut in the country. Pizza Hut’s anniversary celebrations kicked off in December 2019 and culminated on the evening of September 10, when Shanghai’s iconic Oriental Pearl Tower was illuminated by a special light show narrating the 30-year history of Pizza Hut in China. Similar activities have also taken place at landmarks in Chongqing, Fuzhou, Harbin, Nanjing and Qingdao.
“As one of Yum China’s flagship brands, Pizza Hut was the first Western pizza brand to enter China and over the years has become Chinese people’s leading choice for pizza,” said Joey Wat, Chief Executive Officer of Yum China. “It’s been an incredible journey and thanks to our employees, partners and loyal customers, Pizza Hut has been able to grow and thrive in China. In the future, with continued urbanization and consumption upgrading, I am confident that Pizza Hut will capture further growth opportunities and serve even more Chinese consumers.”
To further commemorate the milestone, Pizza Hut has collaborated with Seagull, the manufacturer of China’s first domestically made wristwatch, to launch branded commemorative watches. In addition, Pizza Hut welcomed consumers to join the celebrations by launching a special limited-time 30th anniversary all-you-can-eat promotion at restaurants across China.
Since opening its first China location in Beijing in 1990, Pizza Hut has grown to become the leading Western casual dining restaurant brand in China, both in terms of system sales and number of restaurants. By the end of June 2020, the brand had over 2,200 restaurants in more than 500 cities across the country. Pizza Hut has also achieved remarkable success in establishing digital ecosystem, membership recruitment and customer experience upgrades. By the end of June 2020, Pizza Hut had more than 75 million digital members and digital orders accounted for over 60% of sales for the first half of 2020.