The China Import and Export Fair (Canton Fair) has announced that the 128th edition will go online from October 15-24. This 10-day virtual exhibition will leverage its digital interaction features to create new opportunities for global companies to source products and forge trade partnerships.
The 128th virtual Canton Fair will set up 50 exhibition zones featuring 16 product categories with a cross-border e-commerce zone dedicated to promoting the integrated pilot zones to expand cooperation across B2B cross-border e-commerce platforms.
The digital platform of the virtual trade fair comes with enhanced functions and an optimized registration process for global buyers. This newly improved website enables easier webpage navigation to boost efficiency for both buyers and sellers though more comprehensive search features and a more intuitive interface. Innovative cloud-based technology, online tools for services such as live-streaming product demonstration, instant communication tools, business meeting appointment and trade matching will also be provided to facilitate business processes.