With the theme of “Together We Can”, this year’s event has raised a total donation of RMB 3.044 Billion Yuan.
Tencent today announced the conclusion of 99 Giving Day, the most popular annual charity festival in China jointly initiated by Tencent Charity Foundation and thousands of other charity organizations, enterprises, celebrities and media from Sep. 7 to Sep. 9 (Beijing time). With the theme of “Together We Can”, this year’s event has raised a total donation of RMB 3.044 Billion Yuan. More than 5780 donors, 500 institutions and 10000 enterprises participated in the campaign, which broke the record for giving among China’ internet charity industry.
Since its establishment in 2015, Tencent’s 99 Giving Day has become a renowned charity festival with the largest number of participants, the most influential contributors and the addressing the most diverse range of charity scenarios in China. The sixth 99 Giving Day opened to a strong start at 9:00 a.m. on Sep. 9. The amount of donations in the first two minutes exceeded RMB$100 million, and was close to RMB$600 million after 30 minutes, making it a trending topic online.
In the past six years, the total amount of users’ donations for 99 Giving Day increased from RMB$128 million to 2.32 billion yuan by more than 17 times. In the same period, Tencent charity platform attracted more than 156 million participants. Given its rapid scale, growth rate and influence, 99 Giving Day has transformed into a festival of national goodwill and philanthropy for society.
For 99 Giving Day this year, Tencent Charity Foundation announced it would invest RMB$399.9 million in matching donations and announced a special support fund of RMB$200 million, coming from Tencent’s RMB$1.5 billion Anti-COVID-19 Fund established this Feb.