Sunday, September 20, 2020
Consumer

Brand Finance Cosmetics 50 2020

Cosmetics brands likely to Weather COVID-19 Storm

  • Opportunities for growth within cosmetics industry, which is predicted to suffer only limited loss in brand value from COVID-19
  • As most valuable, L’Oréal is boosted by digital transformation, up by 13% to US$11.7 billion 
  • Neutrogena is strongest with corresponding BSI score of 89/100, but increasingly tarnished by association with Johnson & Johnson
  • SK-II is fastest-growing, up by 33% to US$2.4 billion
  • MAC paves the way in cosmetics industry through strategic partnerships, up by 32% to US$4.4 billion
  • Boosted by LVMH backing, Make Up For Ever among eight new entrants to ranking

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